Our Staff
Dedicated to Excellence
If you're a current client, previous client or simply been around the automotive world for a while, you've likely gotten to know a few of the people pictured here. Perhaps you've talked with them on the phone or even had the opportunity to meet them. Either way, here's your chance to put a face with a name.
Lisa Keller
Founder / President
After accepting a position at a local dealership back in the early 1990's, Lisa immediately fell in love with the business. Supported by one of the top automotive groups in the country, she pioneered both Internet Sales and CRM best practices. An industry innovator, she is truly passionate about her work, her team members and her clients; always attributing any success to the good fortune of being surrounded by great people.
Having worked with literally hundreds of the country's top dealers and manufacturers, she is widely regarded as an Automotive Digital Business expert. However, her friends and family will quickly tell you that she would much rather be regarded as simply a "good car girl with fabulous shoes!"
Marcia Layne
National Account Manager
marcia.layne@evaluationinc.com
Marcia is our National Account Manager and the only one that insisted on having her picture on the website (it must be nice to be so photogenic). She is our make you smile, make you laugh, make sure we are doing the best job we can possibly do and the clients are happy manager.
Marcia joined us in 2007 and brought with her more than 25 years of marketing and management experience. Needless to say, we are very blessed to have her in our lives and on our team. If your spirits are ever in need of a lift, she is the one to call.
Catherine Fleming
Account Executive
Affectionately known by many as simply "the Cat", she was the first official employee of eValuation. If she is your Account Executive, then you know she's a great listener (she's never at a loss for words) and loves to read classic novels (actually, she reads People and Us Weekly).
And while she may be one of the funniest (we mean oddest) people we have ever met, she has played a key role in our success. Catherine has built lifelong client relationships as she is genuinely committed to helping her stores get better every day.
Jocelyn Swanick
Account Executive
jocelyn.swanick@evaluationinc.com
Jocelyn has more than 18 years professional experience in corporate training and business development. Her passion for her job is surpassed only by her passion for her hometown Pittsburgh Steelers and her 1-year-old niece, Rylee.
Before joining the eValuation team in early 2008, she spent the five years previous working directly in the automotive industry. Jocelyn's consultative style of "do as I do", not simply "do as I say you should do" is very refreshing and without a doubt one of the reasons she is so well respected by her clients and an invaluable member or our team.
Matthew Belk
Director of Training & Business Development
matthew.belk@evaluationinc.com
Matthew's knowledge and expertise can be greatly attributed to the 10+ years he spent steering the digital strategies of one of the country's top automotive groups, Hendrick Automotive. He is one of the brightest and most forward thinking minds in our industry today, often being asked to participate in key industry training symposiums.
He has an endless faith in all things, including his clients' ability to succeed. We often joke that Matthew "lives in his own little world" and if you're lucky enough to know him, you know exactly what we mean. However, if the truth were told, we all wish we could live there too!
Chris Martinez
Account Executive
chris.martinez@evaluationinc.com
With seven years in sales, five years managing an Internet Department and three years spent in website development, Chris has a wealth of experience in the automotive industry and the poker world.
He takes his job very seriously and just when we think he may be a little too serious, he says something that keeps us all laughing for days! He works both remotely and on-site with his clients. If you're a dealer in a city with a MLB team, you are in need of an on-site visit and qualify for a discount…at least as far as Chris is concerned. Go Yankees!
Matt Sockrider
Project Manager
matt.sockrider@evaluationinc.com
Matt may very well be the smartest person we know. Not because he has an International MBA from the top IMBA program in the country, but because he made the brilliant decision to move from the subzero temperatures of Wisconsin to our beloved, warm and sunny Charleston.
Matt's background is in marketing and strategic planning. He previously worked as a Project Coordinator in Sales Operations for GM's Central and Eastern Europe division. As Project Manager for eValuation, he truly is our "know-it-all" and I think we can safely say, also loved by all!
Cynthia Roberts
Office Manager
cynthia.roberts@evaluationinc.com
Cynthia is the newest and certainly the sweetest member of the eValuation team. Arguably, she has the most difficult job of all... keeping us straight! Thankfully, she is well prepared with 17 years experience in the advertising world; she was a small business owner and currently is a very busy mother of three. Or is it 11 counting us?
Cynthia brings just the kind of knowledge and resourcefulness we need in an Office Manager. A native Southern Californian, we struck gold when she and her family relocated to Daniel Island and she joined the team.
